Presentation by Prof Martin Christopher
“Supply Chain Strategy in a Turbulent and Uncertain World”
Supported by the Griffith Business School and the Supply Chain and Logistics Association of Australia (SCLAA)
When many of today’s supply chains were designed and built the world was a much different place. Instead of relative stability and a degree of predictability we now face a highly uncertain and turbulent business environment. Whereas in the past organisations could plan ahead and make forecasts with some degree of confidence, now the emphasis has to be on responding to events as they happen.
This changed landscape requires a new approach to supply chain architecture and management. The challenge now is to develop solutions that are flexible, adaptive and highly responsive.
In this presentation Martin Christopher will explore the changes that will be necessary if the business is to successfully exploit the opportunities and avoid the risks that are emerging in this age of volatility and uncertainty.
Issues and topics to be covered include:
- The new competitive realities
- Coping with complexity
- From forecast-driven to demand-driven supply chains
- The search for Structural Flexibility
- Connectivity: harnessing the potential of the digital supply chain
Professor Martin Christopher
Martin Christopher has been at the forefront of the development of new thinking in logistics and supply chain management for over thirty years. His contribution to the theory and practice of logistics and supply chain management is reflected in the many international awards that he has received. His published work is widely cited by other scholars and he has been invited to participate in academic and industry events around the world.
Martin Christopher was one of the first to recognise that the real competition is between supply chains not companies and he has sought to identify ways in which supply chain excellence can be achieved and sustained. At the Cranfield School of Management, one of the world’s premier business schools, Martin Christopher has helped build the Centre for Logistics and Supply Chain Management into a leading centre of excellence. Under his leadership the centre became one of the foremost focal points for innovative teaching and research in logistics and supply chain management.
Now, after leading the Centre for over twenty years, Martin Christopher has become an Emeritus Professor and has broadened his portfolio of activities in the realm of knowledge creation and dissemination in these critical areas.